Ill be honest website design isn’t easy, especially for those who don't have an eye for design. I have compiled 5 quick things you can change within your design of your website to make it more professional. We all know those websites we find when searching on google, we open it up an we feel like were back in the early 2000’s. Reality is that you only have a small window to impress and draw in viewers to convert them into clients. Thats why branding is so important (thats whole other lecture) and web design even more important for professional clients.
Without hiring a website designer like myself here are the easiest things you can do yourself to clean up, organize and redesign your website to look more professional.
1. Add contrast to your text so your copy is scannable, readable and varying.
This means having a heading, sub heading and main paragraphs so that readers can scan whether the information is relevant. It also means having fonts that are readable and at a size that is easy to read from any screen. You also need to change it up and have it be varying in size, fonts, and types. Now don't go crazy, that will make it look ridiculous but try throwing in some bold words, italicized phrases, underline a few important things. Doing those things are intriguing to the viewer to scan and read your copy.
2. Effective white space and color blocking
Eyes need rest, fill in spaces with areas of effective white space as a place for rest for your viewers. Try color blocking on banners across the screen or text boxes. Using color effectively will show that you aren’t just putting words on a blank white screen (because that looks like your typing code from the 2000’s). Don't be afraid of color but make sure it is in your brand colors so its clean and cohesive.
A great example is one of my previous clients Abigail Munshaw Photography with minimalistic design including color blocking and white space used effectively to highlight her photography. https://www.abigailmunshawphotography.com/
3. Have an easy to find navigation menu with clear titles
One of the most frustrating things when going to a website is not being able to use the menu for its intended purpose, am I right? Make sure all of the titles of your menu make sense, aren’t too cutesy and are readable. Think through the order that you want to read them as well, instead of just plopping them wherever on the menu. Finally, my biggest pet peeve about the navigation menu, when you press a button and it sends you to the wrong page, double check your links! please!
4. Stock photos, Branded Photos, Personal Photos and a Headshot
What happens when you go to a website and you don't see any photos or just one at the bottom of the page? Its weird and you say to your self, 'why doesn’t this business have more photos of their work or relevant to their business?!' Been there! It drives me nuts when there is no photos, we are visual people! Search for stock photos relevant to your business. Think about hiring a brand photographer to capture your business and what you offer! Share your personal photos, photos of yourself and a nice headshot. We want to see who is behind the business. (I know a lot of business owners work from home but if you want to seem professional get yourself a nice headshot so you don't seem like your working from your couch everyday! Its just more professional!) An additional tip: do not just place the on the page, align them, outline some, put some on different banners and pages.
My friends over at The SJ Collective are perfect to reach out to if you are in search of a professional brand photographer. They are digital marketers and you need them in your life!
5. A Footer
Now, this may seem obvious but I have seen so many websites without footers. Your footer serves as a directory for information and to send your viewer to links. What needs to be on a footer is different for everyone, however there are a few standard things! List your business hours here, list basic contact information (not everyone will go to your contact page for this), insert social media buttons to link them to your social media pages, have your legal information at the bottom, and put your location if it applies. I would highly recommend making your footer a color block that would be the same throughout whole entire site.
With these 5 easy and quick design changes you will be on your way to having a more professional website in no time!